Lehigh Valley Auto Dealers

As the year comes to a close, many car companies are looking back on the year that was 2008 and grimacing in pain. Indeed, there are few exceptions to this as 2008 was as brutal a year for economics as we’ve experienced in a long, long time.

But everything changes and nothing stays the same, or so the story goes. With 2008 on its way out and 2009 on its way in, you can bet that car companies are looking ahead to the possibilities of a new year and a new set of challenges. Honda is no different and 2009 is looking to be an interesting year for one of the truly innovative car companies on the planet.

With a focus on green technology and other goodies, Honda looks to offer consumers something extra this coming year. Featuring future concept vehicles like the FC Sport and the Honda Insight, the car company is greeting 2009 with enthusiasm and caution. Much like other car companies, Honda is focused on the future with a clear sense of direction. Whether or not the economy will cooperate is, of course, another detail altogether.

Usher in 2009 in style and drop by your local Honda dealer today for a great deal of one of the best cars in the industry.

The new Genesis, presented by Hyundai Automotive, is going to make two appearances on your television screen during the 2009 Super Bowl.

The automaker has purchased two TV spots for the 2010 coupe – one spot for each half. The spots are going to run for 30 seconds and they will “feature Formula-D champion Rhys Millen opening it up on a 12-turn road course, allowing Hyundai to position the sports coupe as a turbocharged performance machine.”

The Genesis coupe is Hyundai Automotive’s “most dynamic performance car ever,” said Joel Ewanick, the vice president of marketing for the automaker.

This isn’t Hyundai Automotive’s first dance, though. Last year, the automaker purchased two spots for the Genesis coupe, too. That was the first time Hyundai appeared in Super Bowl ads since 1989.

So far, Hyundai Automotive has sole more than 5,000 units of the Genesis coupe. Part of the reason is because of its performance and luxury. Another major part of its success is the base price. For about $32,000, buyers can experience a level of luxury and performance that is unheard of for that price. Fully-loaded models typically cost no more than $43,000. If this doesn’t make you want to visit your Doylestown area Hyundai dealer to check out a new Genesis, I don’t know what will.

As we near the end of our brief but incredible series on Honda’s marketing history, it’s interesting to note the direction the company is heading in the future. In these economic times, it is difficult to imagine marketing campaigns that cost a lot. Perhaps it will be quite a while before we see an advertisement the likes of which Honda ran a few years ago.

Honda’s focus now appears to be on keeping things green and keeping things small. By marketing with a focus on small cars and environmentally-friendly vehicles, Honda is telling consumers that it cares about the environment and where the world is headed. And by doing this, Honda broadens its customer base on tough times.

Even better, Honda’s future looks to have a firm focus on getting behind as many green initiatives as possible and marketing the death out of them. In such a way, Honda will flood the market with green products and will hopefully lead the charge in the New Green Revolution in the automotive industry. As Honda realizes that car companies need to change in order to keep up with the times, their growth will be interesting to watch.

For more on Honda’s greener initiatives, check out your local Doylestown Honda dealer today.

Your Allentown auto dealers want to congratulate this year’s Penn State football team for making it to the Rose Bowl on New Year’s Day. This isn’t the first time the Nittany Lions have made it to the Rose Bowl, but that doesn’t make it any less sweet.

In 1923, Penn State’s football team had to take a five-day train ride to Pasadena, California when it made it to that year’s Rose Bowl. Along the way, they made time to visit some of the nation’s most spectacular sites, including the Grand Canyon. The also did some sightseeing in Hollywood and other parts of southern California. After the five-day trek, they checked into their luxurious Santa Monica hotel to get ready for the big game.

On game day, traffic was brutal. The players and coaches were late and arrived to the stadium after the kickoff. The USC coach was angry. They had a shouting match on the sidelines and took their verbal fight to the locker room.

Those things won’t happen this year. Teams travel to the games on planes these days and police escorts accompany the players and coaches to the stadium. But the Rose Bowl of 1923 was one for the record books. Who knows what’s going to happen this year?

If you’re in the area for the game, make some history yourself by visiting your Pottstown area Hyundai dealer for a new car. Make 2009 a year to remember by starting it off right. Your Allentown auto dealer is ready to make that happen.

Perhaps one of the most popular advertisements in Honda’s collection is the Impossible Dream commercial.

A panoramic commercial running around two minutes, the Impossible Dream commercial first aired on December 2, 2005, in the United Kingdom. The commercial was meant to start off a “Power of Dreams” advertising campaign for the company and and included information that would link viewers to a website that would continue the campaign’s spirit. 

The commercial was guided by the Andy Williams song “Impossible Dream” and featured a man singing, riding, and driving along various locations. The actor (Simon Day) took Honda vehicles across tracks in Japan, to shorelines and coastlines in New Zealand, and to waterfalls in South America. He uses a series of vintage Honda vehicles, starting with a minibike and ending with a powerboat that leaps off the edge of a waterfall and emerges from the mist with a hot-air balloon with, you guessed it, a Honda logo.

Advertising agency Wieden + Kennedy London were responsible for the commercial, which scooped Honda a Television Advertisement of the Year award at the British Television Advertisement awards. 

Commercials like Impossible Dream were a part of Honda’s attention to marketing. More often than not, Honda wanted to set themselves apart from the competition with advertisements that would feature more than a simple product pitch. In Impossible Dream, Honda did just that.

The Impossible Dream can still be felt down to every single Honda dealer outlet.

Have you been waiting all year to get a good deal on a 2008 Hyundai? If so, there’s not better time than right now to visit your Lansdale area Hyundai dealer. They are trying to reduce the number of 2008 Hyundai vehicles in their inventory to make way for the newer models right now. Here are some of the great deals you can get at this year’s 2008 Hyundai Sales Event.

America’s Best Warranty – A bumper-to-bumper new vehicle limited warranty is good for five years or 60,000 miles. The powertrain limited warranty is good for 10 years or 100,000 miles and you can also get free roadside assistance for five years regardless of how many miles you drive.

2008 Hyundai SUVs – If you’re looking for a full-size vehicle, there are several 2008 Hyundai SUVs to choose from. Take the Santa Fe, Tucson and Veracruz for a test drive to see which one you like best. With different versions of each one, you’re sure to find one you enjoy.

Zero Percent APR Financing – If you’re a qualified buyer, you can get zero percent APR financing and $1,000 cash back on a new Hyundai Sonata. Similar deals are available on other models as well.

Visit your local Hyundai dealer today and take advantage of one of these great bargains. Now that Christmas is over, it’s time to do something nice for yourself.

The official slogan for Honda as a company is, perhaps aptly, “The Power of Dreams.” The slogan is not used to sell products, however, but rather as more of a corporate mantra. There was a belief that company founder Soichiro Honda believed that the vehicles would sell themselves because of their pure quality and design. For quite some time, most of Honda’s better marketing campaigns only appeared in smaller markets and larger markets were generally ignored or given less commercials.

Soichiro’s vision for his company certainly fueled the way the company operated and it continues to infuse the car company with its foundation. 

One popular Honda advertisement came in 2003 when the company released the famed Cog advertisement in the United Kingdom. The advertisement featured a Rube Goldberg machine constructed entirely out of Honda Accord parts. The commercial depicts a single cog setting off a chain of events that culminate in the image of a moving and operating Accord and the host of A Prairie Home Companion stating “Isn’t it nice when things just work?”

The commercial worked because it was innovative and provide consumers with a look at how much care and detail goes into a single Honda Accord. It also drew attention to the importance of every single cog in the wheel, so to speak. In this sense, Honda was saying more about their company than their products.

For more on Honda’s marketing, drop by your local Honda dealer in Pottstown and have a look around.

For years, Hyundai Automotive has created advertisements comparing its vehicles to some brands that consumers hold sacred. For instance, one ad compares the space on the inside of the Hyundai Azera with the inferior space in the BMW 750i. Another ad said the Hyundai Sonata has a longer warranty and costs less than the Toyota Camry.

Now, the tables have turned. General Motors has used Hyundai Automotive in one of its ads. That could only mean one thing: Hyundai Automotive has come into its own. When another company compares its product to your product, you know you have created something good. Hyundai Automotive joined the ranks of Toyota, Honda, and Volkswagen, which is a good thing for the automaker because GM wouldn’t compare its products to Hyundai if the Korean automaker had a negative image. Why would an automaker compare their product to something completely inferior? It doesn’t make sense to compare apples to oranges.

Your Doylestown area Hyundai dealer is ready give you a good deal on a new or used model. Whether you’re looking for a new Sonata, Azera or any other Hyundai model, you can find what you need. Apparently, Hyundai Automotive is making a name for itself in the auto industry and it has the other automakers taking notice. You should take notice, too!

As we enter the core of the holiday season, perhaps nothing has become more holiday-related than commercials. With that in mind, we thought now would be a good time to start taking a look at just how Honda has marketed their vehicles in the past and how they are looking forward to marketing in the future.

In today’s economic climate, commercials and marketing are more important than ever. While commercials may not sway people with minimal income or very little interest in buying a Honda vehicle, marketing is as important an aspect in a successful automotive company as the products themselves. Honda has started several initiatives that serve two purposes: to sell cars and to improve the company’s profile in the community.

By dedicating time to environmental issues and promotions that are related to the modern desires of the consumer, Honda has emerged as an environmentally-friendly company. While there is no reason to suggest that this is not a pure motivation from the company, it would be foolish to suggest that it was not designed with marketing and profit in mind. 

Honda’s initiatives to be “greener” are nothing new. Car companies often follow trends and social mores, with some even leading the way. The plus side is that a truly responsible car company, like Honda, can use these powers for “good.”

The negative side is, of course, that the only true motivation could be profit. In terms of your average Honda dealer in Doylestown, however, that simply isn’t the case.

Everybody is looking for ways to save money these days. Who can blame them? With the uncertain economy and prices going up everywhere, it’s up to each individual to find ways to save a few bucks here and there. Your Allentown auto dealers recognize this. That’s why we want to offer a few ways to save money on your auto insurance.

1. Shop around. You might be surprised how much you can save simply by making some phone calls. I saved almost half on my auto insurance by doing this. Even if it doesn’t help, it doesn’t hurt to know that you have the lowest price available.
2. Add security devices to your vehicle. Your Allentown auto dealers can help you install anti-theft devices to your car to lower your premiums. Insurance companies like these devices because they create a lower liability.
3. Be realistic about your mileage. The fewer miles you drive on a weekly basis, the lower your premiums will be. However, do not lie about how much you drive. If the insurance company finds out your drive 30 miles to work each day instead of the three miles that you reported, there is a chance they will not cover you.

Keep these tips in mind when you visit your Pottstown area Hyundai dealer. You can save on your car insurance and use that money towards a new Hyundai!