Lehigh Valley Auto Dealers

World-famous cellist Yo-Yo Ma is going to add an intriguing aspect to the Hyundai Automotive ads airing during this year’s Super Bowl. Although most people watching the Super Bowl will have no clue about who this guy is (many of them may not even know what a cello is), the automaker and those involved with the ad expect it to resonate with viewers.

“I think the people that will respond to the Yo-Yo Ma piece when watching the Super Bowl won’t necessarily be classical music fans,” said director Jim Elliot. “Within the context of all the other advertising, which can be so chaotic that it almost becomes white noise, a quiet gorgeous solo cello moment can be very arresting.”

The ad will feature a recorded track from Yo-Yo Ma’s 2002 “Bach’s Cello Suites Nos. 1, 5&6.” The song will be played in the background of the ad for Hyundai Automotive’s Genesis sedan. What’s even more unique about this ad is that viewers can go online and edit the commercial, including the song being played and other aspects of the spot.

Whether or not this ad will cause Super Bowl watchers to visit their Doylestown area Hyundai dealer the next morning to check out the inventory remains to be seen. But it just goes to show that Hyundai Automotive is not afraid to take chances and create a buzz about its product and bring more attention to it.

In an effort to scale back production and concentrate on more profitable vehicles, Honda has decided to cancel the production of the 2010 S2000 sport convertible. At least, that’s what some reports are saying.

The cancellation came as a surprise to many in the auto industry because the S2000 has consistently been ranked as one of the most affordable sports cars on the market, according to U.S. News and World Report. Many analysts in the auto industry have also praised the S2000 since it first hit the market.

Convertible sales for all automakers have slumped in the last couple years, though, as many drivers are trying to choose more practical and fuel-efficient vehicles. Sales of sports cars have also slumped as economic times worsen.

There is some good news for PA dealers and consumers, though. The Unites States market could get the same Honda Accord that is sold in Europe.

Although your Pottstown area Honda dealer will not have the 2010 S2000 available (according to reports), you can still get a great vehicle. Your Honda PA dealers are waiting to meet your vehicle needs, so visit one today and see what they have in their inventory for you!

Your Allentown auto dealers are interested to know what you have to say about the increased cost that went into effect yesterday on the Pennsylvania Turnpike.

The 25 percent cost increase is the first one in five years for the PA Turnpike. So far, drivers aren’t reacting positively to the increase, either. Shawn Pratt of Allentown, PA had this to say: “I just think its [sic] another way for the state to try and get more money out of us. I think it’s probably because the economy is not doing so great.”

The increase means travelers are now paying 95 cents to travel on the turnpike instead of the 75 cents they used to pay. If they are going the entire distance of the turnpike, they will pay a total of $35. Officials say the cost increase will bring another $120 million in the next couple years. That money will be used for repairing the turnpike and other road repairs throughout the state. In 2010, the rates are going to increase by another three percent.

If you’re doing a lot of driving on the turnpike, why not enjoy it with a new or certified vehicle from your Lansdale area Honda dealer? With the money you’ll save, you can offset the increase in prices for the turnpike!

Hyundai Automotive realizes that these are tough times for everybody. Instead of talking about solutions, though, officials at Hyundai Automotive recently released plans to offer a vehicle return program for car owners who fall on hard times.

In conjunction with Walkaway USA, Hyundai Automotive is offering a unique form of financial protection dubbed the “Hyundai Assurance Program.” As of January 2, Hyundai buyers will have the option of returning their vehicle within 12 months of purchasing it. The Hyundai vehicles that will qualify for the program are the new ones that are leased or financed at participating dealers.

“In this uncertain economy,” said John Krafcik, acting president and CEO of Hyundai Motor America, “we are looking for ways to reassure shoppers that Hyundai still represents the best value in the auto industry.” He went on to say that the automaker’s agreement with Walkaway “allows us to offer a unique form of financial protection in all 50 states for the first time by an automaker.”

Isn’t it refreshing to know that in the midst of billions of dollars of handouts to domestic automakers with no protection for buyers, Hyundai Automotive has stepped up to help? Visit your Pottstown area Hyundai dealer today and receive peace of mind with a Hyundai car.

Officials in New Jersey report that 541 people died on the state’s roads between January and November of 2008. That might not sound like good news, but it is 126 fewer deaths than the same period in 2007. In addition to that, New Jersey traffic deaths dropped from 771 in 2006 to 724 in 2007, representing a decrease of about seven percent.

New Jersey’s governor – Jon S. Corzine – said one of the reasons for the declines is the “aggressive enforcement of [the state's] highway safety laws and stepped-up public education campaigns with reducing fatalities.”

In addition to enforcement, the report given to the state’s legislature also showed that seat belt usage is at about 92 percent, which is an all-time high for the state.

Your Allentown auto dealers are pleased with the new findings. We want everybody to stay safe on the roadways and the declining number of deaths shows that we are going a step in the right direction. Since the roads are becoming safer and drivers are becoming more conscious about their actions, you can feel better about driving a new car off the lot of your Lansdale area Honda dealer. Check one out today and drive safely!

Your Allentown auto dealers want to applaud the new 311 service number that Philadelphia recently instituted. The new call center opened on Wednesday and it’s the first time the city has offered a “free phone number that residents, businesses and visitors can dial 24 hours a day to get information about a wide array of city services.”

When callers dial 311, they are connected to an operator that takes their call and directs it to a department in the local government that can answer their questions.

“311 will fundamentally change the way Philadelphians interact with the city government,” said the city’s mayor. “[It] will streamline customer service…it will serve as a centralized access point for city government, making it easier for citizens to navigate city services.”

Philadelphians are still asked to call 911 for emergency services. The 311 number is used only for non-emergency services and questions.

Of course, if you have any questions about cars, your Allentown auto dealers are always around to answer your questions. You can visit any Doylestown area Hyundai dealer for service questions, inquiries about new and used cars in the inventory and even financing tips. Check one out today!