Lehigh Valley Auto Dealers

In a time when many other automakers are reporting fewer and fewer auto sales, your Allentown auto dealers want to congratulate Hyundai.

The Hyundai Motor Company has reported a 14 percent increase in sales for January 2009. That means the automaker sold more than 24,500 units last month. Those are impressive numbers alone, but they are even more impressive when you look at the figures of other automakers.

Dave Zuchowski, the vice president of national sales for Hyundai Motor America, gives much of the credit to the new Hyundai Assurance Program. “We got off to a quick start in January thanks to the rollout of our all new Hyundai Assurance Program, which has struck a chord with the American consumer during these uncertain times,” he said.

With everybody worried about their jobs these days, the Hyundai Assurance Program offers them a way out. For instance, if you buy a new car from your Doylestown area Hyundai dealer and lose your job in the next year, you can simply take the car back as if it was a blender that you didn’t want from Wal-Mart. The only catch is that you have to make the first two payments to be eligible and you must have lost your job involuntarily or suffered some other consequence that makes it impossible to make your payments.

It’s just another way that your Hyundai dealers are looking out for you.

If you’re like me, one of the great things about watching the Super Bowl is the commercials. This year set a record for the amount of money companies spend on advertising during the Super Bowl, but few of them could compete with the ad from Hyundai Automotive.

Hyundai Automotive’s ad wasn’t flashy or hilarious like many of the other ads this year. Instead, Hyundai focused on a something more practical – financial hardships. One ad placed a major emphasis on the Hyundai Assurance Program in which customers can bring their Hyundai cars back to the dealer if they involuntarily lose their job within one year after purchase. The voice-over for the commercial was just straightforward in order to get the seriousness of the point across to the viewers.

Ads for the Hyundai Automotive Assurance Program beginning running on January 3, but the corporate officials introduced it to dealers about one year ago. The ads have used phrases like “We’ve got your back” and “We’re in this together” to emphasize Hyundai’s loyalty to consumers and let them know they are not alone during these tough economic times.

When it comes time for a new car, you can’t go wrong by visiting your Lansdale area Hyundai dealer. With the option of bringing your car back if you lose your job, what have you got to lose?

The Genesis Forest Project, a new effort by Hyundai Automotive to reduce carbon footprints, is exciting and simple at the same time. You see, one of the best ways to reduce the negative impact of releasing CO2 into the air is to plant more trees. Trees are, in essence, “nature’s clean-up crew.”

This is why Hyundai Automotive promises to conserve and reforest 3,000 acres of tropical forest in one of the world’s “richest and most threatened reservoirs of plant and animal life on earth” when you buy a 2009 Hyundai Genesis. By doing this, Hyundai Automotive is helping to offset your carbon footprint for an entire year.

But helping the environment isn’t the only thing this new program does. The new program also provides workshops for local communities to “promote the utilization of non-timber products such as oils, native fruits and honey.” The program also contributes to the building of a research center where scientists will be able to study forest carbon projects, biodiversity and sustainability.

With reasons like these, can you think of any reason not to visit your Pottstown area Hyundai dealer when it comes time to purchase your next car? You’ll be helping the environment by merely investing in a car that you’re going to enjoy for several years to come.

You may not have heard much from the Smashing Pumpkins lately, but the 1990s alternative rock band is going to feature a new song in this year’s Hyundai Automotive Super Bowl ad.

The new song, entitled “FOL,” is likely going to catch the attention of thousands of viewers who were fans of the band and have awaited their comeback for several years. Joel Ewanick, the VP of marketing for Hyundai Motor America, had this to say about the spot: “The combination of Hyundai’s exciting new Genesis Coupe matched with the music performed by Smashing Pumpkins offers the perfect ‘kick-off’ to Super Bowl advertising.”

In addition to the Smashing Pumpkins, Hyundai has also enlisted the help of classical musician Yo Yo Ma to gain attention for the new Genesis. “From rock to classical, our Genesis Coupe ads demonstrate the two personalities of the car,” Ewanick went on to say.

Hyundai Automotive has purchased five advertising slots for Sunday’s game between the Arizona Cardinals and the Pittsburgh Steelers. The automaker hired Goodby, Silverstein and Partners, a San Francisco-based ad agency, to create the ads. Viewers can also create their own versions of the advertisements by visiting EditYourOwn.com during and after the game.

After viewing the ads, you’ll probably have the urge to visit your Doylestown area Hyundai dealer the next day to check out the Genesis Coupe for yourself. Regardless of who wins the game, you can have your own personal victory when you purchase one of these new luxury vehicles.

Cars communicating with other cars and the road may sound like futuristic technology, but your Allentown auto dealers want to discuss it because it isn’t as far away as you may think.

The Michigan International Speedway has offered its track to automakers so they can test new communication technology that would “allow cars to talk to the road and each other so they become incapable of crashing into one another,” according to this article in the Detroit News. The new technology would prevent about 44,000 traffic-related deaths each year. If auto collisions were prevented, it would also eliminate traffic congestion and create safer roadways all around. Others are happy that the new technology would create about 40,000 jobs in Michigan and once again make the struggling state the centerpiece of the auto industry.

The new initiative, dubbed “Connected Vehicles,” promotes that technology that would install “on-board devices allowing them to know the location of all vehicles in their proximity, and to detect such things as a red light at the next intersection, creating a network of vehicles that refuse to crash,” explained Greg Krueger, the program manager for MDOT’s Intelligent Transportation System office in Lansing.

I remember when the days of self-driving cars were pure fantasy. But with this technology, I may just see that happen before I even retire! Your Lansdale area Hyundai dealer will likely have this type of technology soon after it is available in new models. How exciting would that be?

This year, Hyundai Automotive is celebrating the 10th anniversary of being involved with the fight against pediatric cancer. The involvement has grown by leaps and bounds in the last decade because it merely started out as a local initiative to raise funds for the Jimmy Fund in 1998. Since then, however, it has become a “nationwide program supported by all of Hyundai’s nearly 800 dealers.”

The actual Hyundai Hope on Wheels program, however, did not begin until 2004. It became an independent 501(c)(3) nonprofit organization recently and has donated more than $10 million to causes that are dedicated to helping kids fight cancer. The organization’s Medical Advisory Board has some of the leading cancer advocates on it, including Dr. David Poplack, Dr. Dan Wechsler and Dr. Leonard Sender.

To celebrate the 10th anniversary, the Hyundai Hope on Wheels is going to expand into helping the Leukemia and Lymphoma Society’s pediatric cancer research projects. Hyundai dealers nationwide will be involved in this initiative as well. Visit your Doylestown area Hyundai dealer today to see what you can do to help this important cause. While you’re there, you may even find a new or used car to take home with you, too.

It’s not every day that a small car company rises to the ranks of success that Hyundai Automotive has achieved in just a few short years. But according to one article, “Hyundai has come from relatively humble beginnings in a short space of time to quickly establish itself as one of the main players.” And from the looks of it, there is no end in sight to the future plans of Hyundai Automotive.

Hyundai Automotive has several secrets that has helped it achieve such success. One of the most important achievements is the automaker’s resistance to the “temptation to run before it can walk.” Even though Hyundai achieved some success early, those within the company did not try to hurry the process along.

Hyundai is also working on competing in a changing auto industry as it makes major changes to its lineup. There are several hybrid models now available and the i10 is a fuel-efficient compact car that Hyundai Automotive is working on as well.

It’s obvious that Hyundai knows how to succeed. Customer service is also one of the company’s strong points. That’s why you shouldn’t hesitate to visit your Doylestown area Hyundai dealer today and see what’s in store for you!

Your Allentown auto dealers are going to be watching the Super Bowl with great interest this year. Of course, they will be cheering on their favorite team. But your Allentown auto dealers will also be watching for the new Hyundai commercial planned for the most important advertising day of the year.

This year’s ads during the Super Bowl may be rather different than previous years, though. With tough economic times (particularly in the auto industry), auto companies that bought ad space are likely going to tone down their commercials.

In the case of Hyundai, the automaker was planning to have two 30-second spots to exhibit its new Genesis Coupe. One of the spots was going to feature world famous cellist Yo-Yo Ma. Now, the fifth largest automaker in the world is having different thoughts. One of the planned ads may be replaced with an ad that explains Hyundai’s new Assurance Program that allows people to return their Hyundai car in case they lose their job or something else happens soon after they purchase it.

“We know consumers are concerned about their future earnings,” said the vice president of marketing at one of Hyundai’s West Coast branches. “That’s keeping a whole bunch of people on the sidelines from buying a new car.”

Relieve the stress of buying a new car and worrying about losing your job by visiting a Lansdale area Hyundai dealer today and taking advantage of the new incentive program.

As more and more people are hurting for money, they are looking for ways to pay their bills and get out of their financial obligations. Hyundai Automotive realizes that people fall on hard times unexpectedly and sometimes that happens at the worst possible time. Sometimes it happens right after you have taken on a new financial responsibility like a car payment.

As a result, some people are stooping to some extreme lows to get out from under their car payments. Auto fire insurance claims have jumped by as much as 18 percent in some parts of the country while vehicle theft and other vandalism that destroys vehicles beyond recognition is at an all-time high as well. This has prompted insurance companies and some state officials to go to extreme measures to catch would-be thieves. In Nevada, for instance, helicopter forces are deployed at night to watch for hired “thieves” taking cars deep into the desert for torching or vandalism so the owner can collect insurance money.

This is why Hyundai Automotive offers the new Hyundai Assurance Program. The automaker does not want you to get bogged down with car payments so much that you resort to these tactics. Instead, if you find yourself in a dire financial situation, you can just bring the car back. Your Lansdale area Hyundai dealer is a participating dealer in this program and we’re here to help you, too. Visit us today for more information about this exciting program and to get a car that meets your needs and your budget.

We’ve written a lot of posts concerning the new Hyundai Genesis. That’s because we saw something special that’s likely going to take the auto market by storm. It appears we were onto something.

The new Hyundai Genesis recently won the North American Car of the Year Award that is given by a group of critics and auto writers throughout Canada and the United States. It beat other new cars that had a good shot at the title, including the 2009 Volkswagen Jetta TDI and the Ford Flex, just to name a few.

The new Genesis, created by the bold engineers at Hyundai Automotive, is going to compete directly with the luxury car segment. This segment is a prestigious one that includes models like the Mercedes E-Class, the Audi A6 and the BMW 5-Series. However, the price tag for the Genesis is going to be much lower than what you’d expect to pay for a luxury vehicle. The good news is that you won’t have to sacrifice quality for affordability in this case.

The North American Car of the Year award has been given for 16 consecutive years. Judges look at aspects of the various cars, including design, safety, innovation, value and driver satisfaction.

Visit your Pottstown area Hyundai dealer to take one of these luxury vehicles for a test drive today!