As we near the end of our brief but incredible series on Honda’s marketing history, it’s interesting to note the direction the company is heading in the future. In these economic times, it is difficult to imagine marketing campaigns that cost a lot. Perhaps it will be quite a while before we see an advertisement the likes of which Honda ran a few years ago.
Honda’s focus now appears to be on keeping things green and keeping things small. By marketing with a focus on small cars and environmentally-friendly vehicles, Honda is telling consumers that it cares about the environment and where the world is headed. And by doing this, Honda broadens its customer base on tough times.
Even better, Honda’s future looks to have a firm focus on getting behind as many green initiatives as possible and marketing the death out of them. In such a way, Honda will flood the market with green products and will hopefully lead the charge in the New Green Revolution in the automotive industry. As Honda realizes that car companies need to change in order to keep up with the times, their growth will be interesting to watch.
For more on Honda’s greener initiatives, check out your local Doylestown Honda dealer today.