Perhaps one of the most popular advertisements in Honda’s collection is the Impossible Dream commercial.
A panoramic commercial running around two minutes, the Impossible Dream commercial first aired on December 2, 2005, in the United Kingdom. The commercial was meant to start off a “Power of Dreams” advertising campaign for the company and and included information that would link viewers to a website that would continue the campaign’s spirit.
The commercial was guided by the Andy Williams song “Impossible Dream” and featured a man singing, riding, and driving along various locations. The actor (Simon Day) took Honda vehicles across tracks in Japan, to shorelines and coastlines in New Zealand, and to waterfalls in South America. He uses a series of vintage Honda vehicles, starting with a minibike and ending with a powerboat that leaps off the edge of a waterfall and emerges from the mist with a hot-air balloon with, you guessed it, a Honda logo.
Advertising agency Wieden + Kennedy London were responsible for the commercial, which scooped Honda a Television Advertisement of the Year award at the British Television Advertisement awards.
Commercials like Impossible Dream were a part of Honda’s attention to marketing. More often than not, Honda wanted to set themselves apart from the competition with advertisements that would feature more than a simple product pitch. In Impossible Dream, Honda did just that.
The Impossible Dream can still be felt down to every single Honda dealer outlet.