A new round of ads for Honda has hit the airwaves recently and the automaker’s message can be summed up in two words: quality and value.
The new campaign strives to teach consumers about the long-term value they should consider when making a car purchase. The new multi-faceted campaign, created by RPA, is dubbed, “True Cost to Own a Honda.” It encourages car buyers to do their homework on vehicles before making their final decision. The main focus that the ads push is to find the cost of owning a vehicle for a five-year period. The ads ask consumers to compare the reviews of Honda costs with the reviews of other car companies and make their own decision.
“We want to [teach] consumers that, at the end of the day, it should not be about getting the big incentives and percentages off. It should be about long-term value,” said Christan Miller, the manager at Honda regional marketing.
The various ads are running on TV, radio and several auto-related websites on the Internet. Why not do your own homework and then head to your Pottstown area Honda dealer for a great price on a car that is known for quality?