Your Allentown auto dealers are going to be watching the Super Bowl with great interest this year. Of course, they will be cheering on their favorite team. But your Allentown auto dealers will also be watching for the new Hyundai commercial planned for the most important advertising day of the year.
This year’s ads during the Super Bowl may be rather different than previous years, though. With tough economic times (particularly in the auto industry), auto companies that bought ad space are likely going to tone down their commercials.
In the case of Hyundai, the automaker was planning to have two 30-second spots to exhibit its new Genesis Coupe. One of the spots was going to feature world famous cellist Yo-Yo Ma. Now, the fifth largest automaker in the world is having different thoughts. One of the planned ads may be replaced with an ad that explains Hyundai’s new Assurance Program that allows people to return their Hyundai car in case they lose their job or something else happens soon after they purchase it.
“We know consumers are concerned about their future earnings,” said the vice president of marketing at one of Hyundai’s West Coast branches. “That’s keeping a whole bunch of people on the sidelines from buying a new car.”
Relieve the stress of buying a new car and worrying about losing your job by visiting a Lansdale area Hyundai dealer today and taking advantage of the new incentive program.