If you’re like me, one of the great things about watching the Super Bowl is the commercials. This year set a record for the amount of money companies spend on advertising during the Super Bowl, but few of them could compete with the ad from Hyundai Automotive.
Hyundai Automotive’s ad wasn’t flashy or hilarious like many of the other ads this year. Instead, Hyundai focused on a something more practical – financial hardships. One ad placed a major emphasis on the Hyundai Assurance Program in which customers can bring their Hyundai cars back to the dealer if they involuntarily lose their job within one year after purchase. The voice-over for the commercial was just straightforward in order to get the seriousness of the point across to the viewers.
Ads for the Hyundai Automotive Assurance Program beginning running on January 3, but the corporate officials introduced it to dealers about one year ago. The ads have used phrases like “We’ve got your back” and “We’re in this together” to emphasize Hyundai’s loyalty to consumers and let them know they are not alone during these tough economic times.
When it comes time for a new car, you can’t go wrong by visiting your Lansdale area Hyundai dealer. With the option of bringing your car back if you lose your job, what have you got to lose?