This year, Hyundai Automotive took the spotlight as the official sponsor of the 2009 Academy Awards. As such, the fifth largest automaker in the world shared the stage with a “who’s who” of A-List celebrities and even some B-Listers.
Since the awards show, the automaker has seen a spike in interest. Edmunds.com has reported an significant increase in people looking for information about Hyundai products and vehicles. In fact, visits to Hyundai pages on the Edmunds website are up by more than 25 percent over last week’s searches. Specifically, searches for the Genesis model – the car advertised in one of the ads during Oscars – have nearly doubled compared to last weekend’s searches.
The new popularity that Hyundai Automotive is receiving is not unwarranted. For years, Hyundai has had a low profile in the United States. However, with more and more car buyers being financially-conscious and Hyundai being known for its value, the automaker is taking advantage of the situation to get its name “out there.” One advertisement even focused on helping viewers pronounce the company’s name correctly, pointing out that it rhymes with “Sunday.”
Visit your Doylestown area Hyundai dealer today and see why people are becoming attracted to the various models and values. You’ll be happy you did!