The new Genesis, presented by Hyundai Automotive, is going to make two appearances on your television screen during the 2009 Super Bowl.
The automaker has purchased two TV spots for the 2010 coupe – one spot for each half. The spots are going to run for 30 seconds and they will “feature Formula-D champion Rhys Millen opening it up on a 12-turn road course, allowing Hyundai to position the sports coupe as a turbocharged performance machine.”
The Genesis coupe is Hyundai Automotive’s “most dynamic performance car ever,” said Joel Ewanick, the vice president of marketing for the automaker.
This isn’t Hyundai Automotive’s first dance, though. Last year, the automaker purchased two spots for the Genesis coupe, too. That was the first time Hyundai appeared in Super Bowl ads since 1989.
So far, Hyundai Automotive has sole more than 5,000 units of the Genesis coupe. Part of the reason is because of its performance and luxury. Another major part of its success is the base price. For about $32,000, buyers can experience a level of luxury and performance that is unheard of for that price. Fully-loaded models typically cost no more than $43,000. If this doesn’t make you want to visit your Doylestown area Hyundai dealer to check out a new Genesis, I don’t know what will.