Hyundai is forming a partnership that may well be among its most successful. By joining forces with Microsoft to offer a new music and information interface in its vehicles, Hyundai will make another big play to enter the big leagues of car manufacturers.
Many say that Hyundai has already arrived, but this partnership for technology research and improving the entertainment value of Hyundai’s fleet of vehicles is really a great sign that Hyundai has arrived in some of the world’s larger markets and is no longer out of the bigger picture.
The two companies have announced the founding of a dedicated Automotive IT Innovation Centre (AIIC) with the aid of Korea’s Institute for IT Advancement. The AIIC will be used to develop new technology for Hyundai vehicles that will enable the use of all sorts of goodies, from music playing systems to more integrated auto telecommunication capabilities. The sky is the limit for Hyundai and Microsoft.
While there is no word yet on how the projects will play out, many are guessing that a similar partnership will emerge like those Microsoft had with Ford and Fiat, for instance.
For more information on how Hyundai’s partnership with Microsoft can impact your car experience, drop by your local Lansdale Hyundai dealer today.