The Hyundai brand continues to experience popularity around the world as the brand rose nine full percentage points in the 2008 Top 100 Global Brands study jointly conducted by Interbrand, a leading consulting firm, and BusinessWeek.
Hyundai’s value in the study rose to $4.8 billion.
Since debuting in 2005 on the annual Best Global Brands list, Hyundai has registered steady and consistent annual growth in its brand value. In the latest study, Hyundai ranked eighth among global automakers, ahead of several prominent brands including Porsche, Lexus and Nissan. By region, Hyundai saw its largest gains in brand value in India, Korea and in emerging markets like Russia and Brazil.
Many are claiming that Hyundai’s international appeal continues to climb because the car company remains perceptive to the needs of the consumer and because the company continues to update its models to create a more modern, stylish look.
Regardless of what the specifics might be, it turns out that most car companies have a lot to learn from the Korean automaker. Few are enjoying the global popularity of Hyundai at this tough time in the industry. Hyundai’s continued attention to detail and desire for growth has helped push them near the top of most global surveys and polls, making them a popular and recognizable brand among people of all ages and cultures.
For more information on the Hyundai brand and to see why it is among the most popular automakers in the world, drop by your local Hyundai dealer today.