It’s hard to argue that the Prius is one of the most popular Toyota cars. That’s why the automaker has continued to offer this hybrid into its third generation. But with a new generation of the Prius also comes a new marketing and advertising campaign for it.
The new ad campaign – “Harmony between Man, Nature and Machine” – is a fully-integrated marketing effort that shows consumers how they can have everything they need in one car. Advanced technology, safety features, 50 miles to the gallon combined with hybrid capabilities that are better for the environment are some features that the campaign focuses on. The ads emphasize the “balance between the needs of man and nature” contained within the third generation of the Prius.
Some of the things the ad campaign is going to do to bring attention to these hybrid Toyota cars include:
• Solar ventilation bus shelters that show how the solar panels on the new Prius can keep the car cool even on the hottest of days.
• Large solar flower sculptures in public parks in some areas of the nation. These will serve as Wi-Fi hotspots with charging stations for people with mobile phones and laptops.
These are just a couple things Toyota is doing to reach new customers for the third generation Prius. Check one out today and be a witness to the perfect balance between man, machine and nature.